Caiati & Barrett Mediations operates on the premise that divorcing couples save time, money and grief by resolving differences through mediation rather than a courtroom trial.
I knew the company site name on this billboard would act as a surefire magnet, driving potential clients to the web site for a full description of service benefits. The logo image depicts a heart that is not broken, but rather, divided in half, mirroring the company's purpose of dividing assets equitably.