As rising sales signaled success for this company, the owners decided they needed a logo that would convey the business's core goal of creating products that inspire constructive play.

I designed this logo to represent the company effectively on stationery and on the web as well. The final brand design defines company product lines clearly with engaging, playful icons and a casual handwritten logotype. The entire image unfurls like a banner being waved in the wind and suggests active, imaginative child play.